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Cold exposure has been trending, with real data showing benefits for metabolism, mood, and cellular health. But emerging critiques challenge whether these benefits come from stress or despite it. Whether you're a polar plunger or just cold-curious, here's what you need to know.
Taking a cold plunge might be better than your morning coffee. A 2023 study found that participants felt more active, alert, attentive, and inspired after just 5 minutes in 20°C (68°F) water. The changes were linked to increased connectivity between brain networks involved in attention, emotion, and self-regulation.
The mood connection: Research suggests that cold water immersion may help reduce depressive symptoms in 59% of regular practitioners, possibly due to the release of endorphins and catecholamines that enhance alertness and elevate mood.
Your body burns serious calories fighting the cold. Studies show that cold exposure can boost your metabolic rate up to five times above resting levels. Even better, it appears to improve insulin sensitivity—sometimes more effectively than exercise.
Blood sugar benefits: Multiple studies confirm that acute and repeated cold exposure improves insulin sensitivity across diverse populations. The catch? You need to shiver to get maximum benefit. Those shivers activate your muscles similarly to exercise.
For those without pre-existing heart conditions, regular cold exposure may offer protective effects. Research published in 2024 found that cold water swimming reduced triglycerides, improved cholesterol ratios, and decreased homocysteine concentrations in swimmers aged 48-68.
Here's where it gets fascinating: cold exposure actually changes your cells. A groundbreaking 2025 study found that just 7 days of cold water immersion (14°C/57°F for one hour daily) increased autophagic activity—your cells' recycling system—and decreased cellular damage signals. Researchers described it as "a tune-up for your body's microscopic machinery" that might help prevent diseases and slow aging at the cellular level.
Cold exposure trains your brain's "top-down control"—your ability to maintain composure under stress. According to neuroscientist Andrew Huberman, deliberate cold exposure helps build resilience and grit that carries over to real-world stressors. By forcing yourself to embrace the discomfort, you activate your prefrontal cortex, strengthening your ability to stay calm when life gets challenging.
Research indicates that controlled cold exposure reduces inflammation, enhances cardiovascular function, stimulates metabolic efficiency, and mitigates oxidative stress—all supporting overall health and longevity.
Here's where things get controversial. The popular justification for cold exposure—that stress makes you stronger through "hormesis"—may be fundamentally flawed.
What critics say: I have had both Jay and Mike on my podcast and they have a different take on cold exposure. They argue that hormesis originated as a defense for industrial pollution and toxic chemical exposure. The concept suggests tiny doses of mercury, radiation, or other toxins create "beneficial" stress responses—a dangerous idea when applied to health interventions.
The core problem: According to Feldman, interventions like cold exposure, fasting, and ketogenic diets activate the same cellular pathways (oxidative stress, mitochondrial inhibition, defensive responses) as literal toxins. The question becomes: are the benefits happening because of the stress, or despite it?
Feldman and Fave point out that most hormetic research suffers from massive confounding factors:
Studies don't isolate the stress effect from other specific benefits
Small sample sizes (often under 50 participants)
Focus on healthy young males, limiting generalizability
Wildly inconsistent protocols making comparison impossible
The "myopic hormetic view" causes researchers to ignore alternative explanations
The alternative view: Benefits attributed to stress might actually come from other mechanisms—like improved circulation, enhanced glucose utilization, or specific hormonal effects—not from the stress itself.
While some sources claim cold exposure raises catecholamines without elevating cortisol, the reality is more complex.
What the data shows: Research on acute cold exposure reveals elevated cortisol levels during hypothermia. While long-term adaptation studies show cortisol may normalize after weeks 4-12, this represents a sustained stress response for over a month.
Feldman emphasizes that cortisol causes mitochondrial dysfunction, heart disease, insulin resistance, autoimmunity, and metabolic problems. The question becomes: if stress pathways are being activated chronically, what's the long-term cost?
The bioenergetic view suggests that stressors are cumulative—cold exposure doesn't exist in isolation. When combined with:
Exercise (especially intense training)
Fasting or caloric restriction
Low-carb or ketogenic diets
Work stress, poor sleep, or life demands
The total stress load can exceed your body's capacity to produce energy, leading to exhaustion of adaptive pathways and eventual dysfunction.
The concern: As Feldman notes, forcing autophagy, mitochondrial biogenesis, and uncoupling through stress may actually be signs of cellular dysfunction rather than optimization—your cells desperately trying to maintain homeostasis under duress.
This is serious: cold exposure significantly stresses your heart. A comprehensive 2023 meta-analysis found that for every 1°C temperature decrease, cardiovascular-related mortality increased by 1.6% and morbidity by 1.2%. The risk was especially high for cardiac arrest.
The cold shock response: Plunging into cold water triggers a sudden, rapid increase in breathing, heart rate, and blood pressure. This can cause drowning within seconds if you involuntarily gasp while submerged, and it places enormous stress on your heart.
Heart disease or cardiovascular conditions: Experts strongly caution against cold water immersion for anyone with a cardiac history. Cold exposure reduces myocardial oxygen supply, which can lead to ischemia.
Hypertension: Studies show aggravated cutaneous vasoconstriction and increased cardiac workload in people with high blood pressure.
Diabetes: People with diabetes are more prone to cold-related cardiovascular disease.
Heart failure: Research found that heart failure patients showed higher amounts of premature ventricular contractions during cold exposure.
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Are you getting healthier because of the stress, or despite it?
Feldman and Fave argue that the goal should be maximizing cellular energy production while minimizing stress—not seeking stress for its own sake. They suggest:
Benefits attributed to cold might come from increased circulation, enhanced norepinephrine, or other specific effects
These same benefits might be achievable without the metabolic cost
The cumulative stress burden (cold + exercise + fasting + life stress) often exceeds most people's adaptive capacity
90% of the population is already metabolically unhealthy—adding more stress may worsen the problem
The counterpoint: Some argue that controlled, acute stress exposure differs fundamentally from chronic stress, and that hormetic stressors build resilience when applied correctly with adequate recovery.
Based on research recommendations:
Start slow: Begin with warmer temperatures and gradually work colder
The 11-minute rule: Aim for 11 minutes total per week, distributed across 2-4 sessions of 1-5 minutes each
Temperature guide: Target water that makes you think "This is really cold and I want to get out, BUT I can safely stay in"
Never alone: Cold water swimming without medical personnel present is dangerous
Consult your doctor first: Especially if you have heart conditions, take blood pressure medications, or are over 60
Never hyperventilate: Don't do deliberate breathing exercises before or during cold water immersion
Consider your total stress load: Factor in exercise intensity, dietary restrictions, sleep quality, and life stress before adding cold exposure
Cold exposure offers intriguing benefits for some healthy individuals—from mood enhancement and metabolic improvements to potential cellular effects. However, serious questions remain about whether benefits derive from stress itself or occur through other mechanisms.
The risks are real and well-documented: Cardiovascular dangers, sustained cortisol elevation, potential energy depletion, and the cumulative nature of all stressors.
Bottom line: If you're young, healthy, well-rested, eating adequate calories, and not over-exercising, cold exposure might be worth exploring cautiously. If you have any cardiovascular risk factors, are chronically stressed, under-eating, over-training, or metabolically compromised, the risks likely outweigh potential benefits.
And as Feldman and Fave suggest: Rather than seeking stress through cold thermogenesis, fasting, or other hormetic interventions, focus on maximizing cellular energy production through adequate nutrition, quality sleep, community, and movement—while minimizing cumulative stress.
I like to do it about 1-2 times per week on my off days (non lifting days) and make sure I feel ready to take it on (not stressed). I also only go in the water for 1-3 minutes.
To a healthier you,
Brian
Looking for one on one guidance with me? Let’s chat!
DISCLAIMER: This content is for educational purposes only. Consult healthcare professionals before starting any cold exposure. Individual results may vary.