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episode #330

Interview with Cathlene Miner: Fit after 50, Raising Kids with Social Media and Her Routine to Master the Day!

February 12, 2024 in Podcast


This week I interviewed philanthropist and entrepreneur, Cathlene Miner! In this episode, we discuss how she remains being fit after 50 as a stay at home mom, along with:
  • Her daily routine to master the day
  • The challenges and successes of creating and sustaining a global nonprofit
  • Social media, the good the bad and what it’s doing to our children
and her one tip to get your body back to what it once was!

Brian (0s):

Coming up on the GET, LEAN Eat, Clean Podcast.

Cathlene (4s):

So what I do is I do not step out of bed until I think and visualize five things I'm grateful for. Some people think it's cheesy, but I'm telling you it works because if not, the first thing I would think of years ago was, okay, this is what's gonna happen today. How am I gonna make this work? Just not a good way to start out the day. And you have a choice. We all have a choice. So I do that and I always get up super early. So even though right Now I have no more kids left at home, I still get up early. Early. I have a four o'clock person, I love 4:00 AM and when my kids were little, I'd do the same thing. I mean, let's be real. That's the only time you really have one other.

Cathlene (44s):

Once your kids' feet start hitting the floor is not about you anymore. So I get up early and then my journaling and my workouts are always a non-negotiable.

Brian (57s):

Hello and welcome to the Get Lean Eat Clean podcast. I'm Brian Gryn and I'm here to give you actionable tips to get your body back to what it once was, five, 10, even 15 years ago. Each week I'll give you an in depth interview with a health expert from around the world to cut through the fluff and get you long term sustainable results. This week I interviewed philanthropist and entrepreneur, Cathlene Miner. We discussed how she remains being Fit after 50 as a stay at home mom, along with Her daily routine to master the day The challenges and successes of creating and sustaining a global nonprofit, Social media, the good, the bad And, what it's doing to our children.

Brian (1m 38s):

And her one tip to get your body back to what it once was. Really enjoyed my interview with Cathlene. I know you will too. Thanks so much for listening and enjoy the show, All. right. Welcome to the GETLEAN E Clean podcast. My name is Brian Gryn and Cathlene Miner, welcome to the show.

Cathlene (1m 56s):

Thank you very much for having me. I love your podcast since I found out about you. I've been listening really. And I like to listen to Podcasts when I'm working out. Okay. So yeah, I always feel like I'm getting educated at the same time as getting motivated. So it's been great.

Brian (2m 12s):

Yeah. I do love listening to Podcasts. I'd say for me it's like when I'm in the car, I'd say for the most part, but working outs, yeah, definitely a a, a good place to, to listen to Podcasts. What kind of, what are your, do you, do you like health and wellness Podcasts or are you all over the map?

Cathlene (2m 27s):

I'm pretty much all over the map these days. Okay. It's, I go by like my feelings and that's how I live my life kind of with some guidance. But you know, if it looks like Oh my gosh, this is interesting. I always try to stay curious 'cause I think that's what helps keep us young. So I click on it. If it keeps my attention, I'll keep listening. If not, I'm like, I'm gonna go to this one 'cause I like this one and I'm not in the car as much as I used to be.

Brian (2m 54s):

Right, that's true.

Cathlene (2m 55s):

Yeah. So yeah, that used to be what I would do, but I'm just, I'm really not. I mean my kids are all either married or in college now, so me jumping in the car to do the normal things just doesn't happen.

Brian (3m 8s):

Yeah. May maybe give the g the audience a little background of yourself. Yeah. you know, 20 years stay at home mom. Right. And then yes, you have a couple businesses and yeah. Would love to hear about sort of, and you're in the training business, which obviously I'm in the training business as well. So what sort of brought you down that path?

Cathlene (3m 28s):

Yeah, so let's see, when I was in high school I had an eating disorder. And it's one of those things that even back in the day, like I said, I'm 52 years old, we didn't have the internet, but of course I'd see the magazines and be like, oh God, like I wanna look like that. So I compared myself to other people and I'm telling you that, 'cause that's what led to me having an eating disorder. Right. And I always thought by, you know, not eating and things like that, then I would be able to look like that. Well that doesn't work, just so you know. Yeah. People out there because you end up getting unhealthy.

Cathlene (4m 9s):

And I remember my best friend saying to me, you know, cath. 'cause I always, I developed very early so I've always been kind of, you know, full and you're getting skinny in all the wrong places. It does not look good. Yeah. And so of course in my brain. So that's what started my journey, meaning I then realized after, you know, my mom, when my parents figured this out, I went into counseling, you know, all this stuff. And I'm like, okay, I still wanna be in shape but I need to do this the right way for long term. So that started where I actually got out of the band in high school and I joined the dance squad because in my mind we had one class a day and all it was was exercise.

Cathlene (4m 55s):

That was our grade. So thought this is a great way to do this 'cause I'm going to work after school. And that's how I started to turn an eating disorder into something healthy. Started paying attention to what I was eating, started knowing that just not eating or making yourself sick is not gonna get you where you wanna be. Like you have to move your body. So that started my love for health and fitness. That's where the base came from. Then I got pregnant at 19 and that was unexpected, but such a great gift looking down the road. And I ended up with hyperemesis, which those of you that don't know that, that's basically when you get sick the entire pregnancy.

Cathlene (5m 40s):

I thought it was like a joke, you know, I'm like really? Like I'm getting myself healthy and I get this. And I had it with all four pregnancies. So it was just my body. Yeah. It's just how my body reacts to being pregnant. And then I went and got certified into just about any kind of aerobic fitness that you could ever imagine. And also personal training. And I did that because I ended up being a single mom. And then I worked at Mayo Clinic. So those of you that are in the US know Mayo Clinic is an amazing academic medical facility. But I still had to make more money. So I taught aerobics and personal trained after work and I would bring my kids with me.

Cathlene (6m 25s):

It was just became part of our lives. That's how I started in that business. And I loved it. I loved it. I wasn't at a point where I could make a living at it, only because I had to have health insurance for my kids. So that's why I stayed at Mayo, worked my way up the ladder there and which was great 'cause that was before HIPAA and all of the things came in So. they would train you to do the things the nurses did, which was awesome. So I learned so much about the medical field and how it worked with your body health and fitness. So really that's my background when it comes to that. And when I became a stay at home mom, I ended up having two more children.

Cathlene (7m 6s):

So four altogether. I got remarried, ended up becoming a stay at home mom and I still did my fitness business on the side. So I was at a point where I could bring my younger kids with me. My older ones were in school. It's just something that always lit me up. Remember Skype? Do you remember when Skype? Yeah. Was around? Yeah. It's like really like the first cool video thing you could do. So that was the first thing I did remote. And I can't even remember what year this was But. it was a really, it was like in the early two thousands and I would have my client go to the basement. I lived in North Carolina at the time and I would have clients all over the world and we would work out virtually.

Cathlene (7m 47s):


Brian (7m 48s):

Well now, now that's happening more and more, well since Covid, right? Like clients are working out virtually with with trainers. And then you started, when did you start a non for your non-for-profit, the help Hopeful handbags.

Cathlene (8m 2s):

Yeah. So I started that aft in 2017. Yeah. So I was a stay at home mom for over 20 years, which is another thing you look back, I'm like, I didn't even, I, I mean the time flew by so fast. Yeah. And my mom grew up in a very abusive home. So my grandfather not only abused my grandmother, but all the children. So that's something that always stuck with me. I always wondered why do people stay in these relationships? I knew it wasn't normal because we lived across the street from my grandparents in South Florida when I was little. And I knew that I didn't live this way across the street and something wasn't right. And my mom, they tried to protect us from it.

Cathlene (8m 43s):

But we had aunts and uncles that were mine and my sister's age So. we, when they would come over to our house when all the chaos was, you know, breaking loose, we knew, we knew what was going on So, we knew this wasn't normal. So I started collecting once loved handbags and filling them with necessities and donating them to women that were getting back on their feet from domestic abuse. And I had seen this being done like with sanitary products in other parts of the world. And I knew that my grandmother, no matter what happened in her life, she always like really held on to that handbag. So that was the motivation behind it. But since then we help survivors and their children globally with just about anything.

Cathlene (9m 26s):

I mean it, it's about getting them to safety, health, wellness, wellbeing, and long-term sustainability. So that's always our goal. We also have another portion of our nonprofit, which is self-defense. So when I started teaching aerobics, but before I started teaching in this way, I took a class of kickboxing. Okay. And this instructor was just a love-hate relationship because I kept going back to the class. But she was tough. She'd come in with her camouflage shorts and tank top on and I was so worn out. But she taught it in a self-defense way.

Cathlene (10m 8s):

And so I really loved that I was able to retain it. And so when I started teaching kickboxing, that's the way I taught kickboxing So, we brought that in to hopeful handbags. Not for just for the survivors, but just for women and children in, in the whole public. Because everybody needs to know some sort of self-defense. You just do. Even if it just makes you more aware of when you walk into a building, where are your exits? What are you gonna do? you know, have a plan. Hmm. So that's another part of our nonprofit. The other part is we always have a special project for the past about two years.

Cathlene (10m 49s):

It's the rural areas in Kenya, So, we raise money and we put water harvesting tanks at the rural schools because they have no water at all. They're getting them from ponds and lakes. And there's been a lot of waterborne illnesses that are making the children ill or they're dying. So with, we have done 10 tanks so far, our goal is one tank per month this year. And they have had no more waterborne illnesses because they're getting water from the same source. And it's also rain water. And there's a big filter. They're 10,000 liter tanks. I mean they're like eight feet tall. They're huge tanks. So. we also provide those for the community.

Cathlene (11m 29s):

So the community can use those. How it relates with hopeful handbags with survivors is when we raise the money, we employ the domestic abuse survivors and the child abuse survivors in order to do the project So. we don't send anybody over to do them. The communities do that themselves. And they also learn a trade So they can go on and then build more, do more trade. So that's kind of a brief overview about hopeful handbags. It's like a full-time voluntarily volunteer job. Yeah. Because it's

Brian (12m 3s):

What a great, but it's good. Yeah. Hopeful handbags.org, I was just taking a look.

Cathlene (12m 8s):


Brian (12m 8s):

And you started this in 2016?

Cathlene (12m 11s):


Brian (12m 13s):


Cathlene (12m 13s):

Yes. In 2016 I went and got certified to be a domestic abuse advocate. Going for that answer to that question of why do people stay? I still didn't understand it. And. what I found out first and foremost was there is no one reason. There's no one reason every situation's different. It's all about power and control on the abuser's part. And I will say it's not only men that are the abusers, there are women that are abusers as well. So, we help the men as well. Statistically it's still women, women come forward more often, you know? Sure. That's kind of the way that works.

Brian (12m 49s):

And yeah. You talk a lot about, I was just reading a little bit about you, like your, your routines and I mean you, you're, you're busy, you know, Raising kids and, and you also have a tech, two tech companies. What type of routines have you developed? and we always talk about like morning and evening routines that help you sort of get through the day.

Cathlene (13m 8s):

Absolutely. And my routine has gotten me everywhere. Like anything that's happened in my life. Yeah. And I do have a morning routine and I, it is a non-negotiable for me. Even if I go outta town, I don't even call 'em vacations anymore 'cause I'm like, it's just part of my life and I love it. But, it has to be a part of my morning routine. So what I do is I do not step out of bed until I think and visualize five things I'm grateful for. Some people think it's cheesy, but I'm telling you it works. Because if not, the first thing I would think of years ago was, okay, this is what's gonna happen today. How am I gonna make this work? Just not a good way to start out the day. And you have a choice. We all have a choice.

Cathlene (13m 49s):

Yeah. So I do that and I always get up super early. So even though right Now I have no more kids left at home, I still get up really early. I'm a four o'clock person. Oh I love 4:00 AM And when my kids were little, I do the same thing. I mean, let's be real. That's the only time you really have one other, once your kids' feet start hitting the floor is not about you anymore. So I get up early and then my journaling and my workouts are always a non-negotiable. And when I mean journaling, I, I have a book. So I, I have the 30 day self-perception makeover. I do that every six months. It takes about five, 10 minutes. But when it comes to the other part of journaling, it's basically just reminding myself of what I'm grateful for, what's going on in my life.

Cathlene (14m 36s):

It's a kind of a positive thing because I feel like if you brain dump on a page, which is fine, you don't wanna end it on a negative note. I'm not saying everything's always hunky dory, but we've got to really, you know, you know this 'cause I've listened to your stuff. The mi our, our mindset's, everything. So, and then I work out, so my workout is like my sanity. I love it. And it's changed so much throughout the years. But that is my morning routine and I wanna be done by the time everybody else gets moving. And now, since I've started the nonprofit and we're literally global, I also need to get it done because my phone starts dinging very early because of time differences.

Cathlene (15m 23s):

Right. Yeah. You've got Africa who's seven hours ahead of us. You've got the, you know, Spain is six, UK is five, you know, and then you got Australia. That's the next day. But you know, all of, when my phone starts dinging, I, I sometimes will start to lose a little concentration. Right. So I have it set at a certain time that can start, but I also don't wanna miss people and miss stuff.

Brian (15m 49s):

Got it. So up at four, great. You write, you write in a journal, right. Gratitude journal and then workout. Yep. Do you do anything in the evening and do you have an evening routine?

Cathlene (16m 1s):

My evening routine is just that my phone goes off telling me that, you know, in an hour it's about wind down time because I always count seven hours backwards. Right. Which is Ty, it's not same time. 'cause I like to get up at four, but you know, you never know if something's going on or if the kids are home, you might be up a little bit later. But I'll start to get that wind down and know that if I'm working on something, I need to start slowing it down. And if my mind's really going 90 miles an hour, I'm not a huge reader. Like I don't love to read books. I don't, I just never have. But I love to read articles and I love to read magazines and I love like newspaper. Like I love short things. That's just the way my brain works.

Cathlene (16m 42s):

Right, right. So I'll do something just to slow my brain down a little bit and then I literally, I go to bed and I lay there and think about what I wanna dream about. That's really what I do. 'cause I wanna get that mindset of, okay, I can't think about the things that today might have bothered me in some way. Like I need a good night's sleep or else come in the morning, I'm gonna be feeling it. So I try to give myself every chance because that I have to make it a good night's sleep because it doesn't always happen. Let's be real.

Brian (17m 13s):

Yeah, yeah. Yeah. We talk a lot about quality sleep on this podcast and so I'm always curious about routines and stuff and yeah, I mean for me, yeah, winding down is so important. I think just with like getting away from screens and, and like you said, ev reading, even if it's not a book could be a magazine. Some, some things to just, you know, get, get your mind, you know, away from what's going on throughout the day. Have you incorporated, I mean, being in fitness for so long, have you incorporated any type of like meditation or any type of yoga or any movement meditation?

Cathlene (17m 48s):

So, you know, I do off and on and that's something I always say is because my daughter who is also a fitness trainer, she's 29 and she's got three kids and I, she does yoga and Pilates and I'm always like, I really need to do more of that. So I don't do as much as I probably should. The meditation I actually do in the morning. So that's part of what I do when I'm journaling. I sit there, I have my little singing bowl, you know, it like clears my mind. I do that, but I only do it for like 10 or 15 minutes. Like I'm, I have not been able to get my attention span. I know there's ways I just, I'm a, I'm a like this kind of person. So I have incorporated that.

Cathlene (18m 28s):

Yes. Honestly, when I do yoga I feel like I want to go to sleep and I know it's work But, it is such a slower movement than I'm used to.

Brian (18m 38s):


Cathlene (18m 38s):

So it's kind of a mental thing. So there I am with that.

Brian (18m 44s):

And I noticed on your blog, I mean you've written about like the importance of being in the moment, being present and, and balancing that life with kids. Like how did, how did you sort of navigate that through your career?

Cathlene (18m 54s):

Yeah, I really think if it wasn't for my morning routine, I don't think I would have had any sort of balance at all. And that's why I think, like you've said numerous times before, being consistent and having a routine, it's really the only way to go. I don't know of any successful person, whatever you call success is because it's different for everybody that doesn't have some sort of a routine. You have to, yeah. And I think we have to pay attention to the way our bodies change as well. What worked for me when I was 20, right. Does not work for me now. And I look back and I'm like, okay, so here I am picture this, you know, a mid 20 something training all kinds of ages of people thinking I know what I'm talking about.

Cathlene (19m 38s):

And I did know what I was talking about in the moment I guess. But now that I've lived through these ages and I remember having clients that were in their forties and fifties and I'd be like, well if you just do this, this, this and this. Right now looking back.

Brian (19m 54s):

Yeah. Right.

Cathlene (19m 55s):

So not that way. I mean it just is true. Like we think we know but you really don't know until you've experienced it.

Brian (20m 3s):

And what would you say to people in like that are in their, we talk about, like, I talk a lot about like trying to get our bodies back, but honestly like we know that's very difficult when you're in their forties, fifties and sixties. To get it back to what it once was, maybe 10, 15 years ago. But what type of things would you say or tips would you give individuals that are trying to at least maintain what they have and you know, stay fit And, you know, be able to sort of keep, have the energy to like, you know, play with their kids and do things that they wanna do?

Cathlene (20m 30s):

So for me personally, And, what I do tell people, one of my first questions to any people that I work with or even my friends for that matter is, are you on any kind of bioidentical hormone? I will always ask that question because I'm a huge fan of them. Some people aren't, I'm not a fan of the synthetic hormones, but I can only give you a women's perspective, right? So when we start going through perimenopause, And, what ends up happening is naturally our progesterone starts to drop first. Well, to understand this easily, and you've probably had people on your podcast talk about this before, but your progesterone is your happy hormone.

Cathlene (21m 11s):

Okay? So that starts dropping your estrogen's not really dropping yet. Maybe a little But, it means your estrogen dominant, which means you're gonna have more weight gain around your belly, around your butt, around your arms, right? And so then you start to feel sluggish and tired and not very happy to be honest. So we've got to, I feel like level that out now whether somebody takes bioidentical hormones or, and, and or starts to pay attention to what they're eating, right? Because that's another thing. And I know you talk a lot about nutrition, it's what we put into our bodies too. So. we can't expect to put things in our bodies that don't agree with us.

Cathlene (21m 53s):

And, what might agree with me, may not agree with you and may not agree with a friend of mine that's the same age I am. And that we might have the same, a lot of the same habits So. we really have, I would say pay attention to your hormones, but also pay attention to what you're putting in your body. you know something for me, I've always had hypoglycemia and as I've gotten older, I have ended up with something they call reactive hypoglycemia, which is really took a lot to figure out. And I always wondered why I felt so bad all of a sudden. And it's basically to explain it easily. My body will let more insulin out than it needs to for the food I'm eating.

Cathlene (22m 37s):

Which in turn what happens, your sugar levels drop, glucose levels drop and then you feel really bad pretty darn quick. And then you gotta have something else. So it's all about figuring out what our bodies need and working with it. So when we were 20 we might've just been able to just eat whatever or not eat right, don't eat fine, didn't bother you. It might bother you now. And so I would say we have to listen to our bodies because it is, they're, they're changed. They're not the same as they were even 10 years ago.

Brian (23m 11s):

Yeah. What type of, what's your routine regarding eating? Like mine has changed through the years. And, you know, you sort of, you know, self experiment and test what works. What, what, what, what are you currently, what's your eating routine like?

Cathlene (23m 26s):

Yeah, so currently now when I wake up in the morning, I love coffee. I can't have caffeine anymore 'cause the only thing it does to meze makes me anxious and feel like I'm gonna jump outta my skin. Sure. But I still love it. So I have decaf And. what I do is I have found

Brian (23m 42s):

I a decaf drinker.

Cathlene (23m 43s):

I am a D all the way. I will like literally drink it all day that in water. Like I love it.

Brian (23m 49s):

Oh my.

Cathlene (23m 50s):

But I, I do, I really do love my taste of coffee. But what I end up doing is I know how my blood sugar is and I know what I need to do before I work out. So I put a scoop of collagen chocolate powder in it and it's got just enough sugar in it that I can get through my workout. And like I said, I have reactive hypoglycemia so I can't just eat thinking it's gonna stay 'cause I'm gonna let out more insulin and it's gonna drop. So I really have to like know what I'm doing. So I have that first. It's like my treat. I absolutely yell up it, I can get out and work out and then I have a protein bar when I'm done. Okay. It's just what works with me. I used to make shakes, which I still love and I miss, to be honest, it just doesn't work with my glucose levels.

Cathlene (24m 36s):

It just doesn't, it's too much for it. So I do that. I eat about every two to three hours. So I'm eating all day, you know, that's just what I do. Yeah. And then I make, I'm a huge fan of Protein powder. I've been using the same Protein powder. Now I mean I try to swap everything out there for probably, maybe even 15 years, I don't know, since they started. And I make something I call a protein dessert, even though it's

Brian (25m 2s):

Basically, okay. What's

Cathlene (25m 3s):

That? It's protein powder. So I use Quest, huge, huge fan of Quest. Okay. It works with my body, it works with the glucose level. And I put a, I grind my own oats and I put a scoop of that in like a small scoop. 'cause I can't have too many carbohydrates at one time. Again, this is a whole new way of living for me. A whole new lifestyle the past 10 years. And then a little bit of water, a little bit of coconut oil. And I mix it up. Now I'll either eat it like that or I'll put it in the microwave for a few seconds and it is so good. And like around the holidays I'll put like a scoop of pumpkin in there. Like I'll just like dress it up. So that's instead of like a bowl of oatmeal 'cause I have to have carbs of Fat and a protein with everything I eat.

Cathlene (25m 49s):

Then that's how I make that work. And then for lunch I'll usually have the basic, I love salad. I'm just a huge salad lover with chicken on top. And I have, I eat some croutons and I do that 'cause I have to have a carb. I can't just eat protein or else I won't get enough. The glucose going up And that's basically what I have. And two hours later I might have another protein bar and if I, you know, I will eat a regular dinner. It's just not that much at one time because I'm, you've been eating, I'm eating every few hours.

Brian (26m 22s):


Cathlene (26m 23s):

Yeah. So that's what I found works for me. And, and the thing is though is you have to plan ahead to do that. You have to plan ahead.

Brian (26m 31s):

Yeah. I think planning ahead is probably key to eating healthy, right? Like I think when you, when people run into trouble is when they try to find something quick or, or fast food or whatever it is because they're not prepared. you know, my wife and I, we get a monthly shipment of like meats and maybe some fishes. So, we have it stocked. So all we gotta do is pull it out the, you know, take it out the night before in the fridge and we know what we're having for dinner. And just getting into that routine I think is like really important. 'cause like eating out and the ordering in that can really do a detriment to your health.

Cathlene (27m 8s):

You don't even know what's in it. So it could be right, you're right. Like it could be the same thing you think you're making at home. Right. But you really don't know what oils they use, what spices they use, what you know, nothing about what they put in that food. I don't eat, we don't eat very often out. Really. We only eat out if we're out of town and we have no choice. Yeah. That's really the only time we eat out. Yeah. Or there's a few one place around here I'll go to. But I get the same thing every time because I know what it is and I know it works for me.

Brian (27m 38s):

Yeah. Yeah. I would say the same thing. We only eat out when we're traveling and other than that, we, we, we, we, we cook for ourselves and I actually just had a Sheila Carroll. She works with parents and kids and helping with, you know, body image and, and helping them get healthy. It was a really great interview. And yeah, she talks a lot about just like cooking with your kids and how important that is to understand like what it takes to make certain things and how sometimes easy it is to make things that you wouldn't think are that easy to make.

Cathlene (28m 9s):

Right. And it's simple. You don't need all the extra stuff to go in it.

Brian (28m 14s):


Cathlene (28m 15s):

You know, you don't have to have a ton of spices, you don't have to have a ton of different things. If you know what you're doing, And you know what works for you, And what you like. And I will say, even when you travel, you've gotta plan ahead for me. Like I always bring my big thing of protein powder with me. Sure. I mean, I check a big suitcase for that very reason. Bring the bars. I know bars aren't, you can't really live on 'em, but when you're out of town,

Brian (28m 41s):


Cathlene (28m 42s):

It's easy for me to grab outta my bag instead of, like you said, jumping into a store, going into a place and just grabbing whatever's there because that's your only option you have to eat. So planning ahead like that too is really important. And I know it takes time, but as I've gotten older I've really learned the importance of that.

Brian (29m 2s):

Yeah. And on another topic I wanted to ask about your, your tech startup companies. Yeah. What, what are those about?

Cathlene (29m 9s):

So there's two, one that we've already launched, it's called ZZ Adam. And inside of that is a place called ZZ Fans So. we started that, a friend of mine, I have a friend, her name is Leona and she runs the world's largest women's networking group. And so she's always worked with helping women find, you know, their businesses and growing businesses. And then me with just even my fitness stuff, helping people on the inside out and the nonprofit. I've been helping people also just in a different way also with businesses sometimes, because you never know what comes up in conversation. But we decided we needed to have something all in one place where people can have a social network as well as being able to monetize their content easily.

Cathlene (30m 0s):

So you've got YouTube great, but you have to have a certain amount of followers. There's a lot of stipulations and it's, it's a noisy place. Let's be real. So what we've created is a place where you can monetize right away. People can send you tips right away. Tips meaning money, tips, not like advice, but you can do that too. So that you can charge for your videos, you can do 'em free. So we've got some podcasters coming on there now. We've got people that are chefs. I mean it, it's anything you could think of. We are keeping adult content off of that site though. So this is all anything other than that because there's already sites out there for that.

Cathlene (30m 43s):

And that's amazing. People are making tons of money with that and that's great. But this is one that you also have so many different things that you can do, which is the only content monetizing site that also has attached to it. Being able to video and audio chat as well with your clients', customers and fans. And we call it ZZ fans because they are your fans. you know, people listen to your podcast because they're your fan or they're your client or they're your customer. and we want people to be able to find people easily, but not have to have all of the many followers to start that process. So that is the first one.

Cathlene (31m 24s):

And it's an app so you can get to it from your desktop or from an app. The second one that we are launching in March comes from my personal experiences and how I feel about Social media and kids. So mom of four, you know, my oldest is gonna be 32 in a few weeks and then my youngest is 18. I've got a 29-year-old and a 19-year-old now. When my older kids were younger, nobody got a phone in my house until they were a high school student. There was no need for that. And then sometimes I think that's too soon to be honest. But the worst thing I had to worry about with my older two kids was why is somebody texting you at 11:00 PM Like they should be sleeping tomorrow's school.

Cathlene (32m 9s):

So I start, 'cause there wasn't the, the internet wasn't available, right? There weren't these apps. So I started a process where everybody had to have their phones plugged in downstairs by 10:00 PM There was absolutely no exceptions. Everybody knew Mom can get into the phone and I'm gonna check the phone. I didn't hide it, I'm gonna check it. It's just what they knew. So got through the two older ones pretty much fine. Yeah. The younger ones came along, get to high school and then one of them I started to notice they were about 15 at the time, 14 at the time, started noticing something's not right. Like, you know, they're starting to act differently, dress differently.

Cathlene (32m 51s):

Like there's a lot of things going on here. Friends are changing. Couldn't figure out where this was coming from. It's like, oh my gosh, here's my child. That was not like this even a couple weeks ago. Something's not right. So then I started noticing some cutting and I was like, so you know, as a parent I'm like, I don't even know what's going on now. Like, you don't know how you get here. 'cause I, I mean I'm a stay at home mom. I was homeschooling my two younger kids, like how more can you be around? Right? So get counseling and all that stuff. Anyway, long story short, all of this ended up into a very long hospital stay.

Cathlene (33m 32s):

And when I finally got ahold of that phone and really started digging in, now mind you, I was checking the phone still and I wasn't seeing much. I was like, well this is kind of boring and this isn't telling me anything. So what I started to realize was these kids are smart and there're hiding apps behind apps. Mm. So as an example, you can push on the camera icon and you're not getting the camera. You're getting TikTok or Snapchat or something that you had told them they can't be on. Really? I didn't even know that. Absolutely. So part of my mission here also is to just educate parents.

Cathlene (34m 14s):

I'm not trying to scare 'em. What you don't know what you don't know. And until somebody tells you, you don't even know what to look for. I had no clue. And like I said, I thought I was on it. I'm like, here I am. I've went through three kids. How hard can this be? Right? So I found that out. When I saw that my child was seeing, I was flabbergasted. Seriously, you've got other kids and teenagers and some 20 somethings trying to tell your kids if you're depressed, you, this is how you can self harm without your parents knowing this is how you can lose weight. Right. Leading to eating disorders.

Cathlene (34m 56s):

I mean, and seriously it was a lot. So I also have three grandkids and the oldest is eight. So they're sometimes watching, or they were not anymore YouTube and watching what the other kids were doing. you know, so you got kids on there that are showing like how to do makeup, how to make slime, like all this cool stuff. But then in the middle of these tutorials and also some of the cartoon type things, things are popping in there. That's totally not age appropriate. Yeah. It's just not. And so my daughter doesn't, we're not allowed to watch that anymore. you know? 'cause unless you're sitting right there with your kid, you have no idea what they're being introduced to.

Cathlene (35m 40s):

And we found that out because the oldest started saying, asking questions a little confused about what's going on. So in saying that, we have created a platform, it's called Zu and it's for creative kids, So. they can create their content and put it on there, but they also have the ability to receive tips, charge for their content if they want. But it's very protected. So in order to be a creator, you have to have your parents do it. Like they have to have their ID with you with them. Also, users have to be logged on by their parents being, it has to be a verified process. I mean, it just does.

Cathlene (36m 21s):

And then when messages come in to that child creator, it also goes to the parent's email. So we've just put some parameters and safety things in the background and we also have a team of people that monitor it. 'cause bots can't pick up everything. They just can't. But we do want the kids to be able to monetize. And, and we modeled it a bit after ZZ fans and that's how we know that this works so well because people are able to monetize their content easily. Because somebody could be watching this podcast and they can just give you a tip. They could throw $20 at you. you know? I mean, great. So without having to subscribe, but you can also have a subscription.

Cathlene (37m 3s):

So anyway, that's kind of where that thought came from. I'd like to make Social media a separate, a safer place, but we've gotta have some separate things that will allow that to happen. So it's kind of like, I hate to say first step, but it's not really, I've been talking now since we're years into this with my child and we've gotten over all of the things we've dealt with and looking back, I just wanna be able to educate parents on what they should be looking for. Not, again, not to scare them, but anyway, those are the two tech startups. They're doing really well. But if you would've asked me even three years ago if I would have anything to do with tech, because I don't really, I didn't like tech.

Brian (37m 44s):

Right. No, I I love those both of the ideas. So ZZ ZZ fans is a way to, is a, is a, it's Social media, but a way to monetize in a, in a manner that is maybe simpler and easier than like a YouTube, would you say? Or is that

Cathlene (38m 1s):

I would, it, it's basically that you can do it right away. Meaning you don't have to build a certain following first. You don't. Okay. 'cause really it's like any business, right? Like a trainer for instance. Right. Like you don't need, you know, a thousand clients, you don't have time for a thousand clients, but if you've got 30 really good clients, you're set. And that's gonna change over time. So, we, we know that you don't have to have a huge following in order to be able to make money or a living off of things.

Brian (38m 30s):

Yeah. And, and just because you have a huge following doesn't mean that your content is better than someone that has a small following. Right. And that person with a small following should have an equal opportunity to make just as much as the person that has a big following.

Cathlene (38m 43s):

Absolutely. And, what we've done also in the background with our developers is we, we have allowed it so that the algorithm is even so if somebody happens to go on there, although if you have a private account, the only people that's gonna see your account are the ones that you actually give access to it in the, in the link. But for everybody else that's rolling along the side of suggested things, it rotates evenly So. we wanna make sure that everybody's getting a chance. And I agree with you a hundred percent because people are putting out so much content for free. I mean, and, and that's fine to help people. I do it too. Sure. But I mean, if you could make a little bit on it on, 'cause you're an expert at it.

Cathlene (39m 26s):

Sure. People are learning from you. So Yeah, that's what it is. We wanted to make sure that everybody has an equal chance to be able to do this stuff. It's not hard. You do have to verify with Id the first time you make your registration in order to be able to start putting content. But we did that too because we wanna make sure that, you know, somebody's not coming on there pretending like there's somebody else because that's not fair either. We also have a great anti-piracy system in the background, so we can pretty much track down anybody if they do try to steal your stuff. Hmm. And I, I can't really take a lot of credit for that. We came up with the ideas, but it's the developers that we work with that have the brains behind the code for that.

Cathlene (40m 7s):

Which is another thing I've learned so much about this stuff that I would've never known three years ago. And I'm telling you it's not easy work. The coding and making sure every little

Brian (40m 20s):

Thing and, and, and the, what's the name of the kids app?

Cathlene (40m 23s):

Tzu. T-U-U-Z-U-U. And we're launching that in March and we're doing that, it's already done, but we have our hands a little bit full with the other one that we just launched not too long ago. Easy Adam and Easy fans. So we're getting that. And although we do have kids already in there doing their stuff, testing it out, seeing how easy it is for the parents to register. And I, I keep doing this because you gotta like, hold up your ID the same time. That way we can see that this, this is you and this is your child and it's the same child that's going to be in the video. Like

Brian (40m 58s):


Cathlene (40m 58s):

We need to put all that

Brian (40m 59s):

Together. I gotta imagine we don't have, I don't have kids, but navigating Social media nowadays, And what gets put out there And, what, what kind of like content is being sent out to your kids. It's gotta be a difficult thing for parents.

Cathlene (41m 15s):

It is. It really is. It could be a full-time job trying to keep up on it. And the thing is, they're smart. They're hiding things. And the other thing I wanna put out there is, it's not that these are bad kids,

Brian (41m 26s):


Cathlene (41m 27s):

Sometimes it's the kids that you would never have suspected, but it's because it's looking for them. Mm. So on for instance, TikTok and Instagram will show you things that they think you may like before they show you what you actually follow. So I like to use the example of if I go on and I search for a white crop top, it's gonna automatically assume, number one, I'm a female. Number two, I'm probably a teenager. So I'm already labeled now. So anything that comes in my way now, if I start to slow down on, oh my gosh, and this takes me back to my teenage years when we didn't have Social media, we just had a magazine that we saw at the grocery store.

Cathlene (42m 13s):

But if it comes across and says how you can lose 15 pounds fast. Okay. And I slow down on it for three seconds, it's already calculated. Oh yeah. Background, right? Yeah. So what's gonna happen is I'm gonna be shown more people's videos and posts that are about how I can lose weight. And they're probably gonna be my age group or in the early twenties, meaning my age group if I was a teenager and in early twenties. So now I'm appealing to this. Like, I'm like, ooh, they're my age and this is what's happening. So that's what I mean by it's looking for them and they're curious. I mean, and they're vulnerable.

Cathlene (42m 53s):

Right? Right. How many of us thought we knew? I mean, did you, I know. I thought I knew everything when I was a teenager and I looked back and I was like, that was a disaster sometimes. So it is hard. It's hard to navigate. and we also, I, I talked to a lady not too long ago, this happens very often. Said I, but I don't want to invade my daughter's privacy. How old is your daughter? She's 10. Huh. Okay. Well your daughter doesn't need privacy. She needs your protection. Right. Now, I have noticed. She's been acting differently lately and I know who she hangs out with. So it's not that. The other thing is how many of us adults have heard, and I know I live by this, we are the five people hanging we hang out with.

Cathlene (43m 36s):

Right? Sure. The ones we choose to hang out with, that's the direction we're going. Their five people are on this phone and they may have never met 'em in person or talk to them, but they're following them and, and they are being influenced by them. I didn't find out till I started doing this app that when I started doing more more research than I'd already done and talked to more parents. And I already have that. There is a whole section of Twitter X that's pornography. Hmm. And I'm talking full on pornography. So fine for adults, do whatever. But imagine your 10-year-old or 12-year-old child.

Cathlene (44m 21s):

Right. Getting on it and a friend saying, Hey, have you seen this?

Brian (44m 25s):

I mean, Instagram's probably the, you know, Instagram is,

Cathlene (44m 28s):

It's, there's a whole section on that too. Yeah, yeah. There, there is. But that's what I mean is we have to be on it. And that's why I said at the beginning, my kids didn't get cell phones till they were in high school. And I still think that was too young Ed when looking back, and it's been proven, I know you've had scientists on here and stuff and they might have talked to this point at some point, but they used to say that the brain was developed, you know, in your early twenties, whatever. I mean now they're saying 26 and 27. And mainly it is because of instant gratification. So when I was younger, I'm not exactly sure how old you are, but you're, I mean I've 40 born teenager last week, so, but you probably had to go search for things, right?

Cathlene (45m 12s):

I know I did. So if I wanna get an answer to a question, I've gotta go either ask somebody or I have to go to a book or I have to research, I have to do something to get that answer. Now they just look it up and the answer's right there. Now is the answer true or real? We don't even know that. Right. But they are getting instant gratification from it. And the same thing is coming so that that part of their brain's not being built like ours was, it's not mature yet. It's not there. Makes total sense. And it's pretty simple. So we've gotta get our kids back to doing research in different ways and, and being off of the screen and finding out things in old fashioned ways.

Cathlene (45m 52s):

Right. Why don't you go call whoever and do an interview with them? Why don't you go ask, you know, grandpa Bob or Aunt Carol, you know, like let's ask some people those questions. So in saying that they're being really introduced to things their brains aren't ready for anyway. And then that's why we see these kids going in directions. And these are otherwise kids, I'm telling you, they're coming from good families. They're, because you can't even look back and say, oh well they're family, you know? No. All, most of the ones that I am working with and see and the parents come to me, these are otherwise people would call 'em pretty boring families.

Cathlene (46m 32s):

Yeah. You're doing the traditional normal stuff and the internet is a affecting them. It's, that's going back to yes is the answer to your question. It is a hard time keeping up with these kids, but parents also have to put down boundaries and they're afraid to do that. I'm friends with my kids too, but first and foremost I have to be a parent. And even by doing that, it didn't all work out perfectly. Like I thought it was, I mean we still went through stuff. Sure. And I don't even, I felt like it came outta left field.

Brian (47m 7s):

Yeah. Great stuff here. So the names of I'll, I'll put Links in the show notes for your, your tech startups, right? I know the one's not coming out till March, but I love the both of those. And then your nonprofit as well, which is, what is that? Handbags? Hopeful Handbags. Hopeful handbags. There we go. Org

Cathlene (47m 27s):

Hopeful with two Ls because it's full of hope.

Brian (47m 31s):

Oh, I like

Cathlene (47m 32s):

That. The bags are full of hope.

Brian (47m 34s):

Was it tough to start the nonprofit or was that, I'm sure it was or it wasn't too bad.

Cathlene (47m 39s):

Not really. Okay. And I say that because first I just started collecting handbags before I started the actual nonprofit. So did I start it prob earlier than 2017? Yes. Like collecting bags and doing things and the whole process of starting a nonprofit, as long as you can prove what you're doing and you've got, you know, you, you gotta do all that is just paperwork. You don't like paperwork. Thank goodness for me, my husband was, is great with paperwork and very detail oriented. So having helped to do that, now obviously we have a team and we've got other people that can help, but we still are a hundred percent volunteer organization. So I, I think that's really important to, to say because the people that are involved in this really have a passion for helping other people and helping kids.

Cathlene (48m 27s):

So it's not hard to start a nonprofit, but there is paperwork involved, which is not my favorite part. Like I like to help the people.

Brian (48m 34s):


Cathlene (48m 36s):

I just had to do a paperwork yesterday, that's why it's like fresh on my mind. Yeah.

Brian (48m 42s):

And well this was great. I'll definitely And you, you had a book as well, right? I'll, yeah,

Cathlene (48m 48s):

30 day Self-Perception Makeover.

Brian (48m 51s):

Okay, excellent. When did you write that?

Cathlene (48m 54s):

I wrote that in 2015. Okay. And it's about, 'cause your self percept is the base of everything you do. It dictates the chances you take, the choices you make, the relationships you stay in personally and professionally and the ones that you lead. And I started working with my clients on their self-perception when I was working on their physical bodies because I knew for me, I was working on mine. I was a single mom of two kids at the time and I was like, I've gotta start feeling better about myself here On the outside I looked amazing and I felt just knock on the outside. Yeah. So I started work and that's how the book came about is between my own experiences and clients and experiences.

Cathlene (49m 36s):

And, you know, I always said I don't really love to read books. So the whole book is based on days and it's about a page and a half a day. And then you have something to do. Like, it's not hard. It's an easy read because I feel like you just wanna have actionable steps that you can do and then when you immediately see results, you're like, oh, okay, I'm gonna do that again. 'cause you know what? That worked and I feel better.

Brian (50m 2s):

Hmm. Yeah. I I love that. I'm, I'm not a huge book reader and I, I wrote, I've wrote a couple books, but my most recent one is like this, it's called like the step letter system. It just takes you step by step on like taking action. 'cause there's like, like you said, there's so much knowledge and information out there, but really what we're missing is people actually acting on that. And I think,

Cathlene (50m 21s):

You know, and if you have small steps like what you're explaining in your book, then it's doable. I feel like I can do that and it, I'm already feeling busy, right? Everybody feels busy. So just gimme a small thing and then I'm gonna see it build like just, I love the ladder concept and then I'm be like, oh, that wasn't so hard. And then when somebody else comes up to me, I'm gonna be like, well have you read the Ladder book? Because if you get to the tar, getting to the top, you look down and see how it wasn't really that hard.

Brian (50m 50s):

Excellent. Well I appreciate you coming on Cathlene and we will, your website's Cathlene Miner dot com, is that right? Yes. Okay. Sort of your hub of everything. Yeah. And yeah, have, have a great rest of the day and I appreciate you coming up.

Cathlene (51m 5s):

Thank you. Thanks for having me. You're welcome. Thank you for all that you do with sharing this with everybody. You're

Brian (51m 10s):

Welcome. Thank you.

Cathlene (51m 11s):

Thanks. Bye.

Brian (51m 14s):

Thanks for listening to the Get Lean Eat Clean Podcast. I understand there are millions of other Podcasts out there and you've chosen to listen to mine and I appreciate that. Check out the show notes at Brian Gryn dot com for everything that was mentioned In, this episode. Feel free to subscribe to the podcast and share it with a friend or family member who's looking to get their body back to what it once was. Thanks again and have a great day.

Cathlene Miner

Cathlene has spent over 3 decades motivating, mentoring, guiding, and inspiring millions of people worldwide including young adults and teens. She has also been fondly called the "Loving Push" the inspiration people needed and the Queen of Fitness. She takes practical solution-based approaches to everything in life and business because this is life and can be unpredictable.

But unpredictability can be used to your advantage and from experience, she has the strategies to show you how. While she is open-minded and inspirational she tells it like it is. She is now in the women in tech space where she has teamed up and created a new social media and monetizing platform with the highest payout.

Best-selling author and founder of Hopefull Handbags Global Non-Profit, she knows that the base of everything in our lives starts with our very own self-perception and confidence and her businesses focus on that aspect first for entrepreneurs. 


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