Brian (0s):
This week I interviewed the Founder and CEO of Touchstone Essentials Eddie Stall. Eddie has worked directly with Everyday People on Practical detox solutions. Combined with his experience leading one of the most trusted clean supplement brands. Gives him a unique perspective on the real world challenges people face when trying to improve their health. We discussed the importance of sourcing when it comes to health and wellness products, along with Supporting Detox for yourselves, the Power of Zeolites, how environmental factors can affect your health, and his one tip to get your body back to what it once was. Really enjoy my interview with Eddie. I know you will too. Thanks so much for listening and enjoy the show.
Brian (42s):
All right. Welcome to the Get Lean, Eat Clean podcast. My name is Brian Gryn and I have Eddie Stone on Welcome to the show, Eddie.
Eddie (49s):
Hey, Brian. Great, great to be here. Thank you for having me.
Brian (52s):
Yeah, great to have you on. I feel like your name sounds like you're come outta a rock band. Am I the first person to say that or no?
Eddie (1m 2s):
I, I, I get rock band sometimes. I also get author. I'm neither. I really love music and I love books, but that's not my, that creative genius. But yeah, I, I'll take that. There's worse things to be kind of attributed to
Brian (1m 18s):
Eddie Stone. Yeah, I like that. Well, we're actually here to talk about health. We were just talking a bunch about golf, which maybe we could touch on a little bit. But I mean, you've been in the nutritional space for like two decades, started Touchstone Essentials. What year did you start that supplement company?
Eddie (1m 37s):
Well, we, we did the groundwork in 2011 and launched Soft Launch in 2012. But, But it was really helped because I'm 62 and since my mid twenties I've been in health and nutrition. You know, first just kind of frontline sales mostly 'cause it was a good opportunity. But, you know, as time went on, really developed this interest in just an understanding of, one, the genius of the human body, what it can overcome and do. But two, what you put in, what you don't put in, how much of a factor of that place, particularly as the decades go on. I mean, it just, it's one of these things where it's almost like a, a seismic return on investment in terms of, you know, what you get as you go down the road.
Eddie (2m 22s):
'cause in your mid twenties, right, you can eat anything, do anything, and the night before and wake up skinny or whatever. But that changes over time.
Brian (2m 31s):
Yeah. It is amazing, you know, how your body, I mean, first of all, your body's so adapt adaptive and it can, it can overcome so much. But you know, as you get older it's like what you put in your body really matters that much more than when you were in your twenties. You can probably get away with a lot more.
Eddie (2m 47s):
Yeah, yeah. Yeah. That, that's exactly right. I mean, it's just, I mean, you hate to say it, but the clock ticks and so an erosion of how you digest or how your bowel works, how your gut works, central nervous. I mean, it just, it's just, it's just cumulative. Right. But man, oh man, when you're in your teens and twenties, early thirties, it, it all feels good.
Brian (3m 8s):
Well, what, what kind of things, so, you know, you started the, the company what now it's been what, 13 years? Give or take? Yeah. What's some of the things you've learned from from, from, you know, 'cause there's a lot of supplement companies out there and, and it's a little bit, can be a little bit like the wild wild West trying to figure out what to take, when to take it. And I think we all f our fault to that. W what have you learned And, you know, what can help pe you know, help people sort of guide them through that process?
Eddie (3m 37s):
Yeah, I mean, first to just the concern you express, there's a lot of this and that out there And what people should take. I mean, I, I have a real frustration on just the noise and the volume of everything and how difficult it makes it for consumers. And so even my friends and family that have been involved around me forever, you know, still just are confused about the advice and these trends that change. And it's all carbs. One minute, it's all protein. The next minute it's all good. Fat, fat, whatever happens to be right in the industry itself, when you become an insider, which is, you know where I'm at right now, you know, starting late eighties, eighties, early nineties, right on the surface, right?
Eddie (4m 18s):
It all looks similar. And you might begin, at least in the early stages to gauge things by price packaging. Right? But when you really break it down and you start looking how things are manufactured, where raw materials are sourced in these dynamics, I'm satisfied that 99% of your audience would not buy general supplements if they just knew Mm, if they knew where the raw material was coming from in Southeast Asia, how it was produced, the amount of waste, the quality labeling laws make it a challenge because you can say made in the USA, but what it should say is assembled in the USA. Hmm. Because all the components and raw materials came from abroad and they are as cheap as cheaply manufactured.
Eddie (5m 3s):
They compete on price, they're commodity items. So this, I'll give you an example. If you look on most vitamin labels and you're buying a product with vitamin C, it's gonna say vitamin C, and then it says ascorbic acid. And parentes next to it might say ascorbic, palmitate, ascorbic acid or palmitate or any of those other single components. They're, they're not vitamin C. Vitamin C is an eight part molecule. They're just a component. Ascorbic acid, for example, is just the outer ring of the sea. So you might think of it quite literally, like the eggshell is to the egg. You can't confuse the two. And for the body to use as corpus acid has to break down, you do this in enzymatically, but it's not efficient to break down collagen from the walls of the blood vessels, other components of the body to complete this molecule creates inflammation in the process.
Eddie (5m 51s):
Just terribly inefficient. So, and I could go right down the line quite literally with the ingredients that are out there. And so as I became more and more familiar and more and more knowledgeable, I really just associated supplements with, with fast food. Meaning in the same way that ultra processed foods are just assemblies of, of either synthesized or synthetic or isolates of what real food is like the bun on most fast food. Not really what you think of when you think of proper baking. Sure. That I just recognize that the criticisms from doctors and scientists about being a waste, there's a lot of truth to it. Mm. And here it is sort of my business. And so in the like 2010 or so, I really started to just recognize I couldn't keep pressing forward with sort of the same old, same old.
Eddie (6m 41s):
'cause I almost felt like I was contributing to the challenges and the disinformation. And so really began to look at what did whole food sourcing look like. An example, if you wanted to have whole vitamin C, you gotta find acerola cherries, which is a sour cherry, not common for eating. Sure. You know, just in your regular food or, or something like that. And then only about 20 to 25% of that is actually vitamin C. But that's actually a lot higher the grade you buy organic, right? You might push up towards 25%. So we begin to look at what would it be to bring to consumers whole food ingredients properly sourced domestically, AB sourced and or verified through ID DNA testing, things like this, right?
Eddie (7m 26s):
To give consumers transparency and real knowledge. And so that became the impetus to build Touchstone. And I, I'll be honest, Brian, in the beginning I thought this is gonna be a boutique thing. There's just gonna be a small select group of people that really have an interest. Perfectly fine for me at that stage in my career. But we have found, it took a couple years to establish it, but a real global audience because consumers are just more aware. They're just like recognize these things through their own use and like, oh my God, I've spent all this money, I got all this stuff on my kitchen counter. None of it's delivering on the promise. What the hell's the answer? And So we believe in supplements, just not the common supplements are out there. And we also believe, you gotta think of as literally the word a supplement to the best habits you can create.
Eddie (8m 12s):
You know, a bridge to kind of get you to where you wanna be in terms of, did I get enough fruits and vegetables? Do I have enough of this or that. Most people when they buy supplements, they don't really have a measured deficit, right? They're, they don't have a blood test that says they're short on D or E. Maybe they do, but rarely. And so they're just trying to get ahead of what they perceive as, Hey, where's, here's where my diet's short. It's a great idea, but I'd like them to use that much determinants on, you know, what they're buying. So sometimes you can't get away from, it needs to be a greens powder 'cause you're just not getting enough. Then you gotta think of the quality of that product or a protein supplement, but which one you buy has all the difference in the world and, and gut reaction.
Eddie (8m 54s):
And so that, that's what spawned this whole thing that, you know, I'm, I, I'm proud to say now as at least at some level, a bit of a, a global movement. There's other companies like us doing this work and, and I think consumers are well served because of it.
Brian (9m 10s):
Yeah, no, I appreciate that. I mean, I've had, I, I try to, any everyone that comes on the podcast with a company that, you know, where they, everything's vetted and, And you know, the research is there. And I had Dr. Bill Andrews on who I know has done some work with you guys. And that Televi was the company, excuse me, the product that we touched on Yeah. Before, what was sort of like, what was like your first product and flagship thing that sort of, you know, broke you through? I know you have some, you know, gut detox packages and things like that. Are those, is that where you started and then sort of built from there?
Eddie (9m 46s):
Yeah, so I, I had an experience with my mom, Judy alive and well today, but in the late 1980s, she really became ill. And the local medical community. I live in North Carolina, but even branching out to like the university hospitals with great reputations, really couldn't identify what was going on with her. She's kind of wasting away, right? She slept a lot, she caught every common cold and flu, no energy, you know, just list listless. I mean, just, you know, just kind of felt like she's kind of wasting away. And my mom's not that much older than me. She had me when she was a late teenager. So, you know, she was too young to have these dynamics.
Eddie (10m 26s):
It took several years and finally visiting somebody, somebody described this guy as a quack, but you might try him. I'm like, Hey, we're, we're desperate here. We'll try anything. It was just a doctor that focused on toxicity issues and autoimmune responses. Hmm. And so it turned out that they discovered with blood work, she was having an autoimmune response to breast implant she'd had earlier in her life and gave her really significant IV chelation that sort of returned her to health. Probably what I know now is a little bit dangerous. The approach they took, I'd have been a little more cautious, But it turned out okay, got the implants removed and, and, and life got better in that regard. But it was a a, a real wake up call to me to some of the research out there that the external environmental things, heavy metals, environmental pollutions, volatile organics, whatever it happens to be, really play a role in our health.
Eddie (11m 18s):
Sure. You know, for some people it creates acute problems, skin reactions, other dynamics that show up immediately, right? So they seek help. But for others, and I fell into this category, it's really creating this body burden that's almost, I mean this is gonna sound simple, but this is really what it's like. It's, it's, it's like if you just, you know, drive your car forever and don't tune it up or change the filters or take any maintenance care and next thing you know, the thing runs like a clunker. And it's not that, oh, change the filters, tune it up and it's back to new. And so I began to really understand that supporting how the body detoxes. So that can be as simple as just making sure you get enough fiber in your diet, enough cruciferous vegetables, green leafy vegetables, things like that.
Eddie (12m 3s):
Support natural pathways. 'cause we've got a lot of them to take in a more serious approach of thinking about heavy metals and volatile organics. Here's a hundred plus thousand manmade manmade chemicals involved in our lives, right? Non-stick carpet cookware, flame retar materials on an airplane, dry cleaning for your clothes. I mean, it's just everywhere you go. And so if you're gonna try to put the good stuff in you, you gotta manage at some level of bad stuff or you're not going to maximize your financial return or time invested in getting good nutrition. So our strategy from day one was to provide products that support detox in a natural way. Support body systems, and then, you know, put the good stuff back.
Eddie (12m 43s):
And that's really where the whole audience, that's, that's where it started and that's what people gravitated towards. So that's, you know, that's, that's that story.
Brian (12m 53s):
Yeah. And you know, you hear the word detox get thrown out a lot and what, how would you define that? And, and so like what sort of products can help support that?
Eddie (13m 7s):
So I'll ll tell ya, I'll give you this distinction. That's the first place to me to start. There's a difference in a cleanse and a detox. Sure. So cleanses, juice cleanses, bowel cleanses, coffee enemas, all these things that for a lot of the public, they're like, oh boy, I don't know about that. They can either help to sort of dehydrate you and get rid of water weight. So a person's less bloated may have some purpose. You may have bowel issues or not bowel issues and you take a herbal cleanse or something that, you know, it's, it's like getting ready for a colonoscopy, right? With trips to the restroom. Those benefits tend to really be confined to temporary.
Eddie (13m 50s):
And in terms of really long-term benefit, other than maybe some kind of crash program before you go to your high school, you know, reunion or whatever, they just don't really stick around. A detox is more about supporting and recognizing that heavy metals, environmental pollutions, let's just take lead for example, and lead, you know, you tend to think of like the Flint, Michigan thing, water supply and it impacting children kind of first, but it's impact on adults is profound. I'm the kind of the tail end of the baby boomers because I was born in 63 and baby boomers are recognized as stop birth year at 64 baby boomers, particularly in the generation before.
Eddie (14m 33s):
But more so the baby boomers have as adults problems with lead that are only just sort of beginning to be understood. Some of it was the ubiquitousness of automobiles late fifties and sixties where it really sixties and seventies, particularly where these cars were burning leaded gasoline. And it's getting into the atmosphere, into the soil, sort of no way to avoid it. And what really wasn't recognized before beyond just the erosion of mental acuity or iq, which is well documented, particularly in kids. It also impacts the proper term is executive function, but it's decision making, it's right or wrong.
Eddie (15m 14s):
And it's this setup for later in life, dementias, Alzheimer's, these larger categories where it's contributed to a deterioration in cardiovascular health as it relates to the brain. And people can go to amyloid deposits and other dynamics. There are a lot of reasons, but this is playing a role. And so I don't know still today that people look at toxicity from heavy metals and environmental pollutants and, and just realize, hey, this is, this is a thing. It has a cumulative impact and it's impacting you. So we work with a zeolite, zeolites have iLite, the type of zeolite we use enjoys grass status and FDA, which means it's doesn't have contraindications, it's, it's a known entity and known for its safety.
Eddie (16m 2s):
We, we are very specific with that. There are other companies work with different zeolites without that or synthetics. And we're just kind of a safety first protocol. We mine it in the us it's prop 65 compliant out of the ground. We have proprietary process for milling it to a certain size, treating it so it's more bioavailable, which is really critical. We have it a size to benefit the gut and a size to really focus on the cells a cellular detox. And so we've had great success because it's well tolerated, no heim or impacts. And it's just a tool. I mean it's all I'm discussing here, Brian, just like knowledge. It's just a tool. Sure. I mean, you can decide if you wanna use the tool, but to say you're not having these exposures and they're not impacting you.
Eddie (16m 48s):
I mean, you know, lead mercury, these things, they, they're, they're neuro damaging, right? It isn't just toxic in the cell or in obesogen, which can make it difficult to manage weight or impacting your hormones, creating challenges for you from a thyroid standpoint. Otherwise, I mean, this is, this is really a broad based issue. And so for people that don't sort of just wanna see it, you might not wanna do anything about it, but to not recognize the role it could play in the quality of your sleep, brain fog, risk of disease, is just to deny something pretty fundamental to modern living. And, and that part's not gonna change, right? We, we, we love non-stick cookware. We, we, we love carpet that doesn't stain. We don't want the planes to burn.
Eddie (17m 29s):
So it's just about adding to your portfolio of tools you're using with your health, you know, things to make an impact. We gotta a simple, easy use product and, and, and frankly it, it sort of spearheads what we do because it's just become important to a lot of people.
Brian (17m 45s):
Yeah. I think with like heavy, heavy metals, it's like sort of a silent killer, right? Like you, a lot of people I've, I've had people on the podcast before who were had like lead poisoning. Yeah. No one, no one with like mercury. And, but I, you know, I know that like, that can be an issue obviously. You know, these are things that you can find in fish water that, you know, you know, old paint, old paint And you know, you, you get you, you buy a house and that was built in the fifties or sixties and you don't realize what, what could be in there, what could, you know, you could be breathing in from day to day.
Eddie (18m 20s):
Yeah. People, you know, you know about remediating say asbestos, right? But there's no additional dialogue about lead sorter, sorter being used in your piping or your plumbing. And, and so to your, to your point, right? I refer to it often as this dirty little secret of the modern world just not going away. And it's impacting people's health, their aging wellness in the moment w way more than is, is realized.
Brian (18m 51s):
And you talk about zeolite, what maybe explain to individuals because actually I ha I have some here. I had Dr. Bill Andrews on and he sent me some products, which was really nice. Or you sent me some product, which was really nice. But zeolite I believe is, you know, it's just the spray. I think you spray it three times in the morning or four, maybe four times in the morning. And I've been taking it, I mean, you know, I think what is maybe what's the science behind zeolite and how that can sort of help the body support the body. Yeah. Hey everyone, quick interruption here. If you are looking to gain energy, lose inches around your waist and build strength, well look no further than my book. The Step Ladder System, six Steps to Lifelong Health and Vitality.
Brian (19m 34s):
What you get with the book is my full step-by-step plan and blueprint that I've worked with all my clients with packed in one book. With part one, you're gonna lay the foundation, tackle any common challenges that might come in your way. Part two is my six pillar blueprint, how to set you yourself up with a solid plan and know exactly what to do when life throws any curve balls. And lastly, step three are learning to implementation a plan for getting results over the next weeks and beyond.
Brian Gryn (20m 4s):
So there you have it. I'll leave a link in the show notes for my stepladder system book. Now back to the podcast.
Eddie (20m 12s):
And, and, and based on our dialogue before we started filming about your interest in golf and my interest in golf, there's a lot of golf courses that are toxic.
Brian (20m 21s):
Yeah, I I've thought about that through the years. I've thought about that through, I've been, you know, not only do I play golf, I coach golf. So I, and I'm around a course a lot. I think about that, you know, but go ahead anyway. Yeah,
Eddie (20m 34s):
Yeah. So zeolites are a naturally occurring mineral and our history and knowledge of them goes back thousands of years. There were claying societies that had zeolite and clay in China when, when people got dysentery, right? They were kind of cast out of communities really towards streams and rivers because if you have dysentery, you can't drink enough water 'cause it's not staying in your body. You, you're literally drinking water and dehydrating and zeolites, they didn't know why, but they did found people that ate clay 'cause they were desperate for food, right? Not because they thought as a medical intervention wound up some of 'em having success of beating back the, the, the, the issues, right?
Eddie (21m 15s):
And so it turned out that there's a, a disruption in viral replication. So a little bit of a complex science, but it's very real. So we known about this a long time zeolite occur or grow, I should say, when ply lake or saltwater meets with lava ash or lava. So in today's world you don't think about that so much there. But there's deposits all over the world. The cleanest, I believe are really found in the US a couple parts in Europe, but they're really the cleanest are found in the US And so it's just a naturally occurring mineral that that happens this way. What gives it its property that matters to us in this conversation is, if you looked at it under a microscope, it almost looks like a little bit of Swiss cheese.
Eddie (21m 58s):
And those channels or cages or tunnels, whatever you wanna call them, have a negative charge that's native to the zeolite, no treatment necessary. And so when it's milled properly and sized and made bioavailable and you ingest it, it comes in proximity to heavy metals. Well, the heavy metals we don't want in our body have a positive charge. And so it is both a charge affinity as well as a size affinity to trap in its cages indoor 'cause there's a zeta effect where the charge leaps to the surface get to the surface area of the zeolite molecule. It's a hardened mineral. And it's almost like a snowball effect, right? As it, as it goes around it gathers, it gathers, it gathers more.
Eddie (22m 39s):
And so this is really important because zeolite are non-essential minerals, which means to you and I, they're not gonna stand the body. So with just normal renal and and bowel function, they're outta the body in four to six hours. So it really aids this natural pathway either through, through urine or fecal matter to rid things from the body. And it also as it's sort of lowering the noise or the temperature level of the toxins in your body, right? Addressing this body burden. Now your other pathways for detox, sweat glands, other other things that you have lungs, other, other ways your body deals with stuff, their ability is improved because you're getting rid of some of these obstacles.
Eddie (23m 22s):
And the reason the nano size becomes the most critical is, you know, you got a hundred trillion in cells. So this is a, you know, a a a large part of the body, but a lot of these things when they're in the cell are angstrom size. That's, that's small. Like that's a thousand times smaller than nano. And the reason that that becomes critical is they very easily stay sequestered in the cell because the body doesn't quite know what to deal with it. It'll sequester it, put it into a fat cell because that's a good way to hide things. The body's like, I don't know what this is. Right? And so these processes, if you can get things at the cellular level for a detox, you'll improve the body's ability to evacuate these things, right?
Eddie (24m 2s):
So, you know, and it's not overnight, right? And your exposure continues. So to me it's almost like trying to eat as best I can. I try to not make that a one day a week dynamic, right? I'm trying to do that as often as possible on a daily basis. And so that's why a detox protocol, not a cleanse protocol, these aren't things that gonna run you to the bathroom, becomes just an interesting tool that we have found people embrace.
Brian (24m 31s):
Interesting. Yeah, I was looking at the product right here. And so obviously this is to support your body's natural def like detox systems. Yeah. And have you had any, you know, individuals, I'm sure you've been doing it for a while, but where you've heard some stories where it, it's helped people. 'cause a lot of times you don't know you have, you know, heavy metal toxicity until it's like really bad probably, right? Yeah.
Eddie (24m 58s):
So because we're a dietary supplement company, we're, we're careful right? To make sure we don't veer off into the cure, right? Cure mi mitigation or treatment of disease. But at this point, because we've got millions of bottles that have been sold, you know, over the decade plus of our, our business and my, my work with Zeolites goes back to the early two thousands. We have countless numbers. I mean not all of our five star reviews, which I think there's some 60,000 involved zeolite certainly. But we just got countless reviews and feedback from people all the way from someone, kids particularly Hmm. Where a parent, they've got behavioral issues or social dynamics, you know, doctor does blood work and they've got high lead, high, high mercury, whatever it could happen to be.
Eddie (25m 45s):
And who knows the details of where that happens, right? So they get tested, they make dietary modifications, they most oftentimes try to change the environment of what the sourcing might be and they'll tell us they added this product and the end result is there's a dramatic improvement in the blood work and behavior. You, you, you, that's not clinical work, right? We're not gonna be able to say, oh, the zeolite did that, we're just gonna know that played a supportive role along with these other changes, which is what we're focused on. Right? And So we, we see that quite constantly that can be measured in that may hair analysis is another excellent way. You gotta be careful though, you can get false positives because there are heavy metals and most hair dyes.
Eddie (26m 25s):
Mm. And so you gotta, you know, there's all kinds of working dynamics there as well. Urinary discharge works, But it's a little more based upon what you're consuming in, in the, in the moment. So for adults, sleep improvement seems to be one of the very first things we see inside of 10 days. I mean, it just, it's not uncommon to get that feedback energy levels. And then while it's not technically a medical term brain fog lifting Hmm. People say, you know what? I, I, I don't know. I'm just not as fuzzy. I'm not as whatever my generation will particularly likely have this occurred because the cumulative impact of toxins really does create this sort of brain fog dynamic.
Eddie (27m 11s):
Particularly if led even at a very modest level is something a person's dealing with. Even if they don't know it, this is gonna have a positive impact there. And So we see a lot of this feedback and it's great. I mean it's very, I mean it's, it's sort of the currency, the energy currency behind the company is to sort of just hear from people and, and hear these stories about what they're doing and, And you know, we hope along the way they're eating a little bit better. Sure. There's some movement, all these things to kind of go with it. 'cause we think it's a holistic approach. We don't, we don't think there's just one right. Pill spray, whatever that answers all these questions. It's about just recognizing and adding, adding to your tool bag, all this stuff.
Brian (27m 53s):
Yeah. Yeah. And like environmental toxins are, you know, you, like for example, I finite, we eat pretty clean. I think we get good water for the most part in Chicago here. And, but like environmental factors, those are sometimes you can't really prevent those things unless I moved to like, I was just in Nashville up into the mountains and played some golf up there and talk. You can, you can just tell a difference. The air quality is on. It was beautiful and air quality was great. I'm thinking to myself, you know, we live in a pretty wooded area and it's not, but it's pretty heavy. You know, there's a lot of people, a lot of, a lot of cars and it's like some of these environmental factors, there's not much you can really do to avoid, you know, breathing these things.
Brian (28m 37s):
You talk about golf and, and, And you know, what they're putting on the, on the grass, you know, things like, oh, the, the, I don't know, Monsanto or whatever the, the, the, the fertilizers of and things like that that you really can't avoid.
Eddie (28m 52s):
Yeah. I mean there's no question about that. And you know, playing golf in the mountains right is probably just a great example of getting into a clean environment. But just to be clear, urban areas aren't the only places where this is a problem. We can go to rural areas, particularly when there's heavy farming and find, you know, profiles of chemicals in the air, the soil and the water just as bad cancer clusters just as bad. Particularly if there's any type of energy production going on near those air. There's either the burning and the creation of energy or the production of energy products such as coal mining, petro gasoline, you know, whatever happens to be.
Eddie (29m 33s):
And so, you know, this is, I I say that 'cause I don't want, i, I want an awareness to exist for all. You might not do anything about it, but at least don't be blind, you know, to, to the role these things can, can play in your health. And so yeah, I mean I it's it's a hundred plus thousand chemicals that are just out there Mm. Flooding around. And they're not tested for long-term impact. I mean, you, you, you, you look at Teflon cs the particular challenging component in it when that was invented in the late forties, you know, on the assembly line in Parkersburg, West Virginia that's being put together, which is kind of where the movie Dark Waters came from with Mark Rothell and some of these other things. They get pregnant women handling all these chemical processes and all of a sudden there's an explosion of birth defects, cardiovascular disease from raising cholesterol and, and certain types of cancers.
Eddie (30m 26s):
Well, rather than just saying we shouldn't do this, the company that was behind that DuPont simply moved to North Carolina, called it cls and are still working with those types of forever chemicals. The PF OS is Now, I I'm, I'm happy that there's some real clear recognition about PFA ss, which are forever chemicals. They're not going away in mine in yours lifetime or 10 generations of grandchildren. And So we, we, we, we do need to pay attention. Right. Just, just like you're saying, you can't see a difference when you get into an air with good clean air.
Brian (31m 0s):
Yeah. Oh yeah. And within your detox program, you have your two, two main products, right? That stick out is the, the pure body extra and then the pure body. If someone was just like starting out, they're like, oh, you know, I just want to take some preventative roles here. Would they, would you just say start with one and go from there? Or how would you advise them?
Eddie (31m 21s):
I I, I do tell people when they're gonna start with our products, depending upon if you've been doing things before, right. Start with between one and three. I I, I almost don't like people buying four things at once. 'cause I just think it can be overwhelming. And I'm a big believer in merging new habits into the traffic. You know, this rip the bandaid off wholesale changes. It just psychologically works so seldom that I'm not big on that. And so I tell people to think about their priority. Their, their budget may be a priority. So I can spend two or three bucks a day, but that's probably all I can spend. Or maybe they've got the resource to spend what they want to the pure body extra, the spray, the nano size product.
Eddie (32m 2s):
It's such a broad implication of your cells. I think that's the first priority is to get yourself locked in on just day in and out, making that a habit. But your gut health and just looking at the top 10 over the counter medicines sold in the US and most developed parts of the world, they're principally antacids and constipation products. So we, we have some gut problems in the modern world. That's the thing. Oh yeah. And so your gut health can also impact your immune system. Most people have heard the gut brain connection. The second brain, your gut becomes the pharmacy for an immune system. It's how we produce the chemicals the brain says you need, you know, it's where the information to create the microphage to go after a bacterial or an invader, whatever you wanna call it.
Eddie (32m 48s):
And, and even going down all the way to yeast issues that principally women deal with. But men as well. You can get these overgrowths of bad flora. It's the proper term indicative of a modern diet with a lot of sugar, a lot of alcohol, a lot of acidity. Well zeolite, our, our pure body regular helps to balance pH in the gut and essentially helps to promote the growth of good flora. There's a lot of people that are using antacids that would find in a pretty short period. They don't need as much or any at all. And so this goes back to the human biome, which is probably a whole nother show you could do on, on the human biome and the role that plays in the quality of your health.
Eddie (33m 29s):
But the bottom line is pure body X is kinda the first priority, then the pure body regular for gut support on a day in doubt basis. And then the, the third one I would match up with this is the greens powder. Hmm. If you don't have greens powders as sort of a part of your diet and life, they're critical. You know, they're, they're a, a big deal. We just don't get enough greens in our life. And so you can eat your way there or you can use a simple supplement. I think we have the best in the marketplace, but truthfully, I just want you to use something because you gotta give your body something to work with. And greens is one of those currencies of nutrition and health that we just don't value enough. And some of it's people just don't like it.
Eddie (34m 9s):
Right. So find something you can drink and swallow. Do it in 30 or 40 seconds and just click that off as part of what you do for the day to kind of give your body something in that regard.
Brian (34m 21s):
Interesting. I wasn't expecting you to go that route on the third product, but is that, you're talking about your super greens?
Eddie (34m 26s):
Yeah, super greens. Yeah. Super green juice, 44 different organic USDA certified organic fruits and vegetables designed specifically to alkalize the gut amongst a whole nother list of things. I mean, if you're, if you're my age, there's two things you couple that with and that's the tele vital. I mean I I I think about this aging thing, right? You know, on my mind I look at my peer group, the people that don't pay attention and they've just fallen off a cliff about age 55, right? They just, their health went down. We talked about the golf man, their swings look terrible 'cause they've lost flexibility. They don't hit the ball as far, and for most adults, the real cliff comes in their early seventies.
Eddie (35m 9s):
And you can get ahead of that by the quality of your health in your sixties. And so the telomeres, this particularly governance associated with that. There's other dynamics too, but I think that is number one, as Dr. Andrews I'm sure shared on that. And then blood sugar control. I, I take our glucose control product every meal because I just understand the problems and challenges to our health that excess sugars create. And so having that natural fiber bind with excess glucose in the gut and managing those spikes, I just, I it's, it's just, that's, that's my health toolbox right there. It starts there. I got other things I do. But that's, that's the beginning of the health stack.
Brian (35m 51s):
Yeah. And what's, what's like one thing, I mean, you've been involved in health and wellness for a while now. What's like one thing you've changed your mind on?
Eddie (36m 1s):
Creatine.
Brian (36m 2s):
Okay, there you
Eddie (36m 3s):
Go. Creatine, I, i, we don't sell a creatine product and I was pretty down on it in the early part of my educational health and nutrition. Mostly because most people don't work out enough to show the muscular benefit, right? The real benefit there. I mean you can see some temporary plumping of the muscles, but it's the endurance you can create because you can work out longer. It's kind of like the muscular part. But now we know, right? Definitively in the last several years, I think maybe about two and a half years is, is, is, is sort of when this came together that creatine supplementation can impact brain health in a really profound way.
Eddie (36m 43s):
And you're talking about probably for most people, 10 plus grams a day if they're working out more because the muscles use it up first. But that's a real, I mean I've got a few things over time that my opinion's really changed on and that's one of them exercise wise, I used to think it was totally after about 50, about mobility and not as much about muscle strength or accumulating muscle mass, but Now I think it's pretty clear it's tough to accumulate in your seventies. And so the ability to accumulate some muscle mass in your sixties becomes really critical from a lifestyle function standpoint. Strength of your feet, strength of your legs, balance things that really impact longevity.
Eddie (37m 27s):
And so I've, I, you know, I've come around and I, you know, we've changed our formulas or updated our formula is the best way to say it. Several times over the course of our history because we just get new information on the implementation. You know, maybe we've been using certain amounts say of broccoli or because of the amount of sulforaphane, which is the anti-tumor property of young broccoli, maybe that needs to be higher, less kelp. So we are, we are trying to stay in front with our research group of which Dr. Andrews is a part of to make sure we're, you know, up to speed and keeping up with the latest medical science.
Brian (38m 2s):
Yeah. Yeah. I mean, maintaining muscle mass as you age, I think is, should be top of priority, you know, top three, you know, for sure, you know, 'cause I deal with people who come to me and they haven't lifted their whole lives And now they wanna start lifting and it's never too late. No. Not only for building muscle mass, but also just bone density as well, which is really important.
Eddie (38m 25s):
Yeah. I mean on, on, you know, coupling with that, if, if you're gonna, which I, I believe in, I, you know, the other big thing for me is I used to really think particularly as you got older, because of bowel health and cancer risk, that reducing protein amounts, you know, gram per pound ratios, keeping it 0.6 to 0.8 was really where I needed to be. But the research now is pretty clear, particularly if you're athletic at all getting, you know, 1.6 to 1.8, right? A whole gram more per body weight pound is really important because if, if you're, if you don't do that, you're going to be in an amino acid deficit and you digest so poorly as you get older.
Eddie (39m 9s):
Right? And one thing I want to say to folks is that, you know, your, your ability to digest and probably use things in your thirties and forties is one thing. It's a whole different thing going on in your fifties, sixties and above. You just are not as efficient with your digestion. And so if you just say, I'm just gonna get it all from lean sources of, of animal protein, it's not a bad idea, but your ability to use that chicken or a lean cut of steak or fish and get the protein from it is just not the same. True. And so if you're trying to drive your numbers, supplementation's important. I'm not at all a fan of whey proteins. There's way too much acidity and, and sort of trash in the marketplace. It's just an offshoot of cultured yogurt production.
Eddie (39m 51s):
And so most people have no idea how terribly that is sourced. And so I'm a big plan fan of using proper vegetable or vegan protein sources. We we have a good one. There are others out there too. And so being conscious of getting the protein, I think is more critical than ever, you know, as you get older. But you could make this argument for young people as well.
Brian (40m 12s):
Sure, yeah, no, definitely. As you get older there's sort of a blunting effect that happens regarding like muscle protein synthesis. So yes, for older adults, getting a little bit more can definitely help for sure. What's, I always ask this to, well, to most of my guesses, what's one tip you'd give someone just starting out maybe, or maybe they're trying to get their body or their mind back to what it once was maybe 10, 15 years ago. What, what, what piece of advice would you give them?
Eddie (40m 42s):
I, there's kind of two things. One, I tell 'em to take a breath, right? You, you get a, you get a little fired up and you're just kind of jumping in, which is great. But again, I just think if you jump in with too many things at once, it's very difficult to mentally manage. And, you know, the statistics would, would show that. So I say, you know, take a breath. Number two, be really clear about the outcome you want before you start a thing. Am I wanting to lose 10 pounds, five pounds? Am I wanting to gain 10% more strength? What whatever it happens to be in dirt, do I wanna be able to climb the steps without losing my breath? Whatever the heck it is. Just be very clear on what this outcome you want in the next 90 days or say six months.
Eddie (41m 26s):
And then you gotta ask yourself this question. I I tell this to people all the time, how important is it to you? Sure. Because there's gonna be days where you don't wanna do it, it's gonna cost you a couple bucks more per day. You don't wanna do it. And, and so if you're not sure about what you want, if you're not sure how important it's to you, the ability to follow through in a busy, demanding, chaotic world that we all live is just not there. And so you become one of those statistics of people that started and tried at about 98% level and then it just didn't happen because it just couldn't be fit in. It wasn't this new habit I could create. And so what do you want?
Eddie (42m 6s):
Be really clear. Keep it micro. Keep it micro. If you say a swim p swimsuit body, that's not where to start. What do you want first? You know, what outcome do you want? And how serious, if you're not an eight plus eight out 10, nine out 10, 10 outta 10, you're not gonna do it. Sure. And go revisit just how important it's to you. It's, it's not till you get that I'm, I'm an eight outta 10, I'd love 10 outta 10 that you're gonna do it. And then the next thing I tell people, just sit down and look at your week and say, where's it fitting in? Right? Am I gonna get up 10 minutes earlier so I take 10 minutes to take the shake? Or what? Whatever it is. If you don't know what it is, you don't know how committed and you don't know where it fits in the schedule, a follow through is terrible, then consider what you're gonna do.
Eddie (42m 52s):
Right. I I'm, I'm less concerned about that than you figuring out how committed you are in getting into your life.
Brian (42m 59s):
Love that. Love that. Well this was great Eddie. I'm sure we could go for another hour, but
The Good Inside (43m 5s):
touchstone essentials, the good inside.com is the site. I'll put links in the show notes and, and promotional link for, for the Years. Yeah. You know what, I'll, I'll make sure, I know it takes a few days to get these things out. I'll make sure we get you a promotional link quickly. Sure. Because I'd love your audience first time purchase, you know, save some money and we'll focus the link on the detox. But the website's got everything
Eddie (43m 32s):
and yeah, I I, I, I would, I don't wanna be the proverbial Debbie Downer. I know we can talk about this stuff and it sounds like, oh my god, or make the weight of all this too much. I really believe almost anyone can find just a few minutes a day to invest in their health and you're absolutely worth it, right? You get one body, one shot at this thing, there's no redos. And, and, and so do what you can. Right. Find, find your, find a better gear and make 2026, you know, absolute best it can possibly be.
Brian (44m 2s):
Yeah. Love it. Well, Eddie, this was great. I, I appreciate you coming on and we'll put links in the show notes for people to connect with you and, and when we get that promotional link, we'll put that up as well. So yeah, thanks for coming on and enjoy the rest of your day.
Eddie (44m 18s):
Thank you Brian.
Brian (44m 19s):
Thanks for listening to the show. I know there's thousands of podcasts out there and you chose to listen to mine. I will put a link in the show notes if you want to connect with my guest. And if you are looking for one-on-one consulting with me, I will put a free 15 minute link so you can set up a call to see if you're fit for my six month health breakthrough program. So thanks again, feel free to rate and subscribe. I would love that to help support the podcast. And till next time, have a great rest of the day and I'll see you on my next podcast. Thanks so much.
